Zumtobel booth concept: Experience the Diversity of Illumination
The exhibition booth presents a holistic lighting experience in which the latest products are seamlessly integrated into the lighting concept, thereby making the innovations tangible. The focus is on adaptive lighting scenarios that adjust to individual requirements and usage situations — from focused work to experience-oriented product presentations to relaxing regeneration. "At Light + Building 2026, we are creating a lighting experience in which every individual finds their own, appropriate lighting atmosphere. As a leading lighting manufacturer, we are showing how we combine design, quality, innovation, and circularity to create long-lasting and resource-efficient products," says Raphael Petri, Vice President Brand at Zumtobel.
The booth concept, which is embedded in the Zumtobel Group's overall presence in the Forum, is being developed in collaboration with the architecture firm Beta Realities. A wooden construction, inspired by the architecture of Vorarlberg, translates more than 75 years of brand DNA into a sustainable trade fair appearance. "Our booth at Light + Building 2026 underlines our sustainability orientation. We have been committed to circular economy and sustainable product design for many years. Since May 2021, we have been consistently developing all new products according to our Circular Design Rules (CDR) in order to make them circular and recyclable from the start," adds Raphael Petri. The journey through the booth is divided into curated areas, highlighting product innovations such as TECTON II and PANOS III and addressing a range of visual tasks and areas of application of light: orientation and attention, relaxation and regeneration, presentation and learning, and concentration and communication. Various scenarios show how lighting meets a wide variety of requirements and atmospheres. The Circular Service Center concludes the experience.