Lights Around the World Tour
Event
07/05/2026
Dornbirn, Austria
Lighting innovations and new retail store concepts
Dachmarkenforum 2026
On May 7, 2026, Zumtobel and Dachmarkenforum invite you to travel with Dachmarkenforum to the world’s most exciting concept stores—and experience future-ready solutions like the New Retail Technology.
From New York and Chicago to Hong Kong, Bangkok and Shanghai, all the way to Tokyo and Sydney. We bring global trends to Dornbirn. Afterwards, you will be introduced to a brand-new approach to shaping retail spaces more effectively: as empathetic, adaptive ecosystems where every customer feels at ease.
Retail rethought. Internationally inspired.
Inspiration from the world’s most successful brand stores
During their “Lights around the World Tour,” the Dachmarkenforum team visited countless stores across 11 major cities over more than three weeks. Along the way, they captured over 2,000 photographs from leading international flagship stores and distilled the most striking impressions into a finely curated presentation.
Be inspired by some of the most creative, original, and brand-defining retail environments worldwide. Discover outstanding fashion and lifestyle concepts and explore how lighting shapes brand identity, spatial staging, and the customer experience. Experience global trends—carefully documented, analyzed, and interpreted through the lens of retail experts—compact, relevant, and future-oriented.
Register here for the event
New Retail – Experience it live
What does “New Retail” mean — and how is it reshaping physical stores?
As a further highlight, you will be introduced to the new design approach “New Retail” for physical retail. Developed in collaboration between Zumtobel, 4Dmagic, and Kochstrasse, New Retail combines neuroscience, AI technology, content creation, and lighting design to transform retail spaces into empathetic, learning ecosystems.
During the event, we present our live demo case from EuroShop: an immersive setup demonstrating how lighting
- translates brand values into emotion
- creates orientation
- guides attention
- increases dwell time
- combines sustainability with efficiency
Experience how intelligent lighting solutions connect analogue and digital touchpoints — and actively support the customer journey.
Retail Excellence Around the World
Experience New Retail in motion
Individual lighting for each customer
