1. Retail
Lighting for fashion, shops, and lifestyle
Shelves displaying bags and accessories are showcased in a shop with innovative lighting. A staircase leads to an upper floor.

Light that enchants customers and makes your brand shine

With the right lighting, you can create emotional experiences for your customers. Target group-appropriate lighting creates a welcoming atmosphere that increases dwell time and stimulates purchases. Our lighting solutions become part of your brand message and transform sales areas into "Points of Experience". Through authentic accentuation, you awaken emotions and strengthen your brand identity, while intelligent lighting management ensures energy savings. Together, we develop tailor-made concepts that sustainably enhance your sales opportunities.

Lighting concepts for comprehensive shopping experiences

Discover the power of lighting to attract customers and enhance your brand identity.

Lighting expertise for the modern retail sector

Our holistic lighting concepts combine functionality with emotion. These eight lighting strategies transform retail spaces into captivating brand environments - from adaptable displays and genuine product emphasis to subtle, space-enhancing and product-preserving solutions that optimally highlight your brand identity.

Product families for retail

Every sales area showcased perfectly.

From the first encounter at the shop window to the inviting ambient lighting and staged product highlights – every area of your shop deserves tailor-made lighting solutions. Our zoned lighting concept provides visual orientation, intuitively guides customers through the space, and highlights your products precisely where it matters. Discover how well-thought-out lighting concepts bring every area of your showroom to life.

A fashion store with focused lighting from spotlights that emit minimal stray light.

Energy to Light Quality: Efficiency meets experience

ELQ represents a new standard in retail – where energy savings and excellent lighting quality are no longer contradictory. Through optimised light spectra, high colour rendering, and smart control, ELQ not only enhances the perception of your products but also permanently reduces operating costs.
AWB_Presentation+Retail_Brochure

Light for retail

Discover innovative lighting solutions for fashion and lifestyle stores. Benefit from customised concepts and sustainable systems. Download the brochure now.

A black VIVO II LED spotlight with a cylindrical housing is mounted on a track adapter for ceiling-mounted indoor lighting.

VIVO II: The modular lighting revolution

VIVO II highlights fashion, brands, and products – featuring over 6 million configurations, powerful lighting performance, and a sleek design for high-end retail and lifestyle illumination.

Looking for the perfect lighting solution for your project?

Get expert guidance and discover the ideal lighting to meet your needs.